Thesis Statement

YuhJaYah is a women’s apparel collection with the mission to change women’s perception and perspective on what it feels like to be both beautiful and powerful. Accentuating the feminine, elegance, and sexiness women naturally exude including masculine elements that allow women to equally look and feel powerful, dominant, and in-charge. Keeping the color palette neutral to eliminate the stereotype of feminine and masculine colors but standing alone. Focusing on simplistic silhouette’s while adding details through texture and volume. Through this collection, women can feel empowered and beautiful at the same time.