Commercial Concept: Express
F/W 24 collection for Express
Creating two collections focusing on commercial wear and wants by
focusing on a company’s DNA, trend forecasting, & current market.
Market Research
Understanding the current state of the world & the economy’s effects on the fashion industry for forward thinking for the brand’s future.
Mood Board: created on Photoshop & Illustrator
“Bow 2024”
Color Palette: created on Photoshop
“Bow 2024”
F/W 24 collection “Bow 2024”
Polished Casual Collection
Full Collection
Polished Casual
Hand Drawn Flats
Flats: Illustrator
Mood Board: created on Photoshop & Illustrator
“Poppy 2024”
Color Palette: created on Photoshop
“Poppy 2024”
F/W 24 collection “Poppy 2024”
Occasion Collection
Full Collection
Occasion
Hand Drawn Flats
Flats: Illustrator