Commercial Concept: Express

F/W 24 collection for Express

Creating two collections focusing on commercial wear and wants by

focusing on a company’s DNA, trend forecasting, & current market.

Market Research

Understanding the current state of the world & the economy’s effects on the fashion industry for forward thinking for the brand’s future.

Mood Board: created on Photoshop & Illustrator

“Bow 2024”

Color Palette: created on Photoshop

“Bow 2024”

F/W 24 collection “Bow 2024”

Polished Casual Collection

Full Collection

Polished Casual

Hand Drawn Flats

Flats: Illustrator

Mood Board: created on Photoshop & Illustrator

“Poppy 2024”

Color Palette: created on Photoshop

“Poppy 2024”

F/W 24 collection “Poppy 2024”

Occasion Collection

Full Collection

Occasion

Hand Drawn Flats

Flats: Illustrator

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